“For its first year as the official partner water of Cannes film festival in 2010, the iconic Sparkling water company San Pellegrino decided to celebrate its partnership with a great challenge : Being the center of attention of la Croisette with a dining experience.”
San Pellegrino, Cannes.
A refined pop-up gastronomic experience bringing two important values for the brand: Fine dining and living in Italy. They decided to launch an ephemeral restaurant in honor of renowned Italian chefs. Every four days each chef was honoring the products of his region of origin. Sardinia with Luigi Pomata, Toscany with Marco stabile and Lazio with Angelo Trioiani. For that operation, I was in charge of coordinating the event was the business liaison between the International Cannes Film Festival and San Pellegrino.
